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helping high achievers take their physical, mental and emotional performance to the next level.

Become a Master of the basics, break free of burnout, and dominate your life.

Implementing a useful personal performance system is damn near impossible… If you do it the normal way.

the normal way

AKA Throwing spaghetti at the wall

Google “how to lose weight”

Buy a cold plunge

Get a meditation app

Give up till January 1st

The best Way

AKA First Principles Performance Way

4 R’s FRAMEWORK

Recognize

React

Review

Repeat

BETTER BASICS

eat

sleep

move

think

High performance starts with the basics – we’ll meet you where you are and build from there.

better basic performance (bbp) offerings:

Better Basics Performance

online

Master the Basics on Your Schedule

Take control of your performance journey with our comprehensive self-paced program. Access the core principles of Better Basics Performance when and where it
WORKS FOR YOU.

COMING SOON

Better Basics Performance

GROUP COACHING

Your Gateway to Enhanced Performance

Perfect for those ready to establish solid foundations in health and fitness while working within a supportive group environment. This 12-week program combines the power of group dynamics with personalized attention.

Next Group Begins 
in April

Have a team or group ready to start?

Contact Us to create a custom group coaching program for your organization.

Better Basics Performance

One-on-One Coaching

Personalized Guidance for Optimal Results

For those seeking individualized attention and customized programming. Choose between our standard one-on-one program or upgrade to The Elite for comprehensive, high-touch coaching.

With more than 30 years of real-world, in the trenches, performance focused experience  – I know one thing: HIGH PERFORMANCE starts and ends with THE BASICS.

Hi, I’m Alex!

Personalize, Problem, Solution:

I help high achievers like you reduce exhaustion and overwhelm with a Better Basics Plan to become more energized, focused and perform better.

image of Alex and his son

Hi, I’m Alex!

Problem, Solution, Plan:

I help high achievers like you reduce exhaustion and overwhelm with a Better Basics Plan to become more energized, focused and perform better.

the

next

50

I like to think of personal performance in 3 components: physical, mental, and emotional. My frameworks focus on 4 Buckets: Eat, Sleep, Move, and Think. This blog is my sandbox for sharing information that you might find useful for your personal performance.

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